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Showing posts from April, 2011

Legendary Moleskine

Objects not in their natural environment stand out. In the natural environment, things that stand out get eaten. That's why chameleons change colours and monarch butterflies have striations that help them blend against the tree trunks. Last couple of weeks i have encountered unusual objects in a corporate environment. The classic Moleskine notebook. I work in a regular corporate environment - not a design house, not a creative agency .. and I did a double take when a VP for a business whipped out a Moleskine and started quoting market factoids from it. I thought the cachet of the book was all about the creative types that use the book and the creative nuggets that the book allows you to capture to be used later. Not market and business factoids. It was almost like Hitler being decorated with the 'Star of David' by Israel to honor his contributions to the Jewish community. Still these things tend to happen, (Obama got a Nobel, right?) so i let it pass. Today i saw someone el...