Legendary Moleskine

Objects not in their natural environment stand out. In the natural environment, things that stand out get eaten. That's why chameleons change colours and monarch butterflies have striations that help them blend against the tree trunks.

Last couple of weeks i have encountered unusual objects in a corporate environment. The classic Moleskine notebook. I work in a regular corporate environment - not a design house, not a creative agency .. and I did a double take when a VP for a business whipped out a Moleskine and started quoting market factoids from it. I thought the cachet of the book was all about the creative types that use the book and the creative nuggets that the book allows you to capture to be used later. Not market and business factoids. It was almost like Hitler being decorated with the 'Star of David' by Israel to honor his contributions to the Jewish community. Still these things tend to happen, (Obama got a Nobel, right?) so i let it pass. Today i saw someone else from the finance function make notes in a Moleskine. So i figured the Moleskine was becoming fashionable amongst the Corporate types that want to pretend they are capturing poetry generated during business meetings. I wonder what that portends. That my organisation is going creative and poetic or Moleskine's carefully calibrated legend is going to be sacrificed at the altar of mass adoption?

Comments

  1. AnandNovember 18, 2017 at 11:02 PM

    Nice. The dynamics of office is captured in movie themes only occasionally. Scope for art and literature to enter there. This blog is one such view

    ReplyDelete

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